As work from home business owners, our home page it the most important page of our website. People are doing research, before making their purchases. So our home page needs to be optimized to reach these potential buyers. We should try to optimize the content of our website for around three important keywords.
Our home page should have internal keyword links to our secondary pages that are designed for people doing research on specific products or services. Our secondary pages should also be optimize for at least a couple of keywords.
Our secondary pages, category pages, should link to our product pages. People seeking our product pages will be further along in their buying process and will be looking for something specific. Our product page should be optimized for at least a couple of keywords.
We need to review our main page and make sure it is structured for generic and specific searches. It needs to be easy to navigate, so all the pages of our website need to be in an organized and logical order.
Next we need to optimize specific pages or our website. Here are the steps to follow:
1. We need to decide on the specific content we are going to write about. Will it be to answer a question, fix a problem, or to give information.
2. We need to pick a primary and secondary keyword phrase to optimize for this content.
3. We need to write our Title Meta tags to include our primary and secondary keyword phrases. However, we need to limit our title to around 70 characters, so we need to pick our keywords carefully.
4. We need to write our Description Meta tags to include up to 3 keyword phrases. We need to limit our description to about 175 characters, so it should be meaningful and well written.
5. Now, we need to work on the structure on our content. Write keyword rich sub-heading (H2-H3 headings) that organize our material.
6. Next, we need to check the content itself. Check for keyword density in the content, for optimization. Also, we might want to add new content to the website.
As work from home business owners, we need to make sure our website content is optimized correctly. This is how we get free traffic from search results and higher rankings in the Search Engines. So we need to do our research on our keywords, and keep them updated. The landscape of Internet marketing is constantly changing, so we need to keep current with the new trends.
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